Your website is similar to a customer service representative. When your website is bright, modern, and inviting, your audience will feel more welcome on your page. You will give the impression that you are open and welcoming new people visiting your website.
When your audience visits your website, it gives them their first impression of your business. If your website looks unattractive or outdated, your audience will immediately have a negative impression of your business. So, we Perl Tek, impacts how your audience perceives your brand.